World of Goo Corporation

Spoiler warning: Plot and/or ending details follow.

Unlocking access to the Corporation in Chapter 1

A customer using a World of Goo Corporation beauty product

Customers and a Product Z billboard

The Corporation being destroyed

The destroyed campus and a billboard with the phrase we're all in it together

“	The Goo Balls were excited to explore the mysterious pipe system even if it meant traversing ridiculously contrived terrain.	”
—love, the mysterious Sign Painter [Impale Sticky]

World of Goo Corporation, changed to My Virtual World of Goo Corporation and finally Tower of Goo Memorial Park and Recreation Center, is a fictional company and the main antagonist of the video game World of Goo and is heavily involved in the game's storyline. While serving plot purposes, it is also an optional sub-chapter (see "Gameplay" below). The sub-game is unlocked when the player clears the level Hang Low in Chapter 1.

Gameplay

“	World of Goo Corporation executives say this area is infinite in all directions. And if you look hard, you can see other people here too, building towers off in the distance. Strange, everyone just wants to build UP. What's up there anyway?	”
—the Sign Painter [World of Goo Corporation]

The World of Goo Corporation sub-chapter is a freeform metagame in which the objective is to build a higher tower of Goo than the other players. World of Goo Corporation is always running, even when the player is not using it, and when World of Goo is turned off. Thus, the position of other player's towers can change drastically between visits. In the corporation, others player's towers are represented by clouds, which show the maker's country and other information. These clouds float at the height equivalent to that of the tower they represent.

When building their tower, the player is provided with all of the extra Goo Balls that they have collected. It should be noted that all these Goo Balls become a special form of Goo (which is basically Common Goo which can be detached like Ivy Goo), when they appear in the sub-game. If the player's tower goes hopelessly out of control, there is a reset button, which will automatically detach all Goo Balls except for the triangle that you start the tower with.

After clearing Chapter 3, "World of Goo Corporation" turns into "My Virtual World of Goo Corporation," and after clearing Chapter 4, it's destroyed and turns into "Tower of Goo Memorial Park and Recreation Center." These sub-games are identical in gameplay, but feature different graphics, different signs on the ground, and different music.

Here are a few hints for building the tower the highest possible:

1. Collect all Goo Balls, of course.
2. It could help to create a big gigantic triangle, at the beginning, an then to try narrowing it from the sides, in a shape that resembles the one of the Eiffel tower. Or, you could start building a rectangular shape (let's say a 2 squares (base) x 4-5 squares (height)) and then attach a few Goo Balls at the sides every time the structure gets wobbling too much, while keeping adding Goo Balls at the top to make it higher.
3. (BEWARE: this could be dangerous. Use it if you are really low on Goo Balls and your tower looks "fat"). If you are running out of Goo Balls but your tower seems stable, try disconnecting a few Goo Balls at the sides near the base, and see how the tower responds. Then keep making holes moving upwards but be careful and be sure that, after every few Goo Balls you detach, the tower remains stable. It's better to never detach the Goo Balls in the vertical under the top point, since the height could fall quite a bit.
4. If you create holes, always leave at least a line of Goo Balls at the bottom, in order to have a connection that prevents the two sides to collapse pointing "outwards".
5. This is another technique that could get you in a mess. To create longer connection between Goo Balls who are one over the other like this (:) but are too far away, build on one side of the top one, till the mini-structure that you just built collapses on that side just enough to let you create the connection needed. Do it, then detach all the structure you ADDED but the one connection you needed. However, making mistakes while trying this trick can be easy and your tower could collapse. Beware!
6. For this technique you'll need at least a bunch (let's say 5 or 6) of free Goo Balls to do this. Just whistle or directly transport them to the top, then create as fast as possible a thin mini-tower of 1 block in width (so basically just add triangles like this |> then <| then |> ...) over the top. When you are done, and before your tower collapses hit the exit button at the end. This will save your result on the profile file (pers2) stored in the appropriate game folder. However, if you get straight away back in the game you could be able to destroy a few blocks at the top and avoiding the tower to collapse, but it is not sure at all, because "things" keep occurring in the World of Goo Corporation even though you are not in it.
7. This final hint is just a help in the building and to avoid the tower to collapse earlier than "normally". Build to one side of the base a line of blocks and when you're at least 3-4 Goo Balls away start building a random mass of Goo Balls all around (but don't get too close to the tower structure, or things could be annoying). When you have placed quite a few Goo Balls there, just whistle them into a corner and then COMPLETELY detach that mini-structure from the tower, destroying a few connection between the two. Now you have a sort of "storage mass" which doesn't interact with the real tower. This helps A LOT when building thin easily unstable towers.

Story

“	As you complete levels, the EXTRA Goo Balls you collect are sent here. How nice to see them again! Though they seem to have lost their essence. This must be World of Goo Corporation's sleek new campus 2.0! They say employees are given free cereal, and they ride to meetings on scooters.	”
—the Sign Painter [World of Goo Corporation]

World of Goo Corporation is first unlocked after clearing the level Hang Low, the third level of the game. A cutscene depicts the grand opening of the campus which can then be accessed from each map screen and the chapter select screen itself. World of Goo Corporation plays a relatively minor role in the story until Chapter 3, during which it prepares itself to launch Product Z. In the Product Launcher, the final level of Chapter 3, Product Z is successfully released, which, much to the alarm of the Corporation's clients, turns the world 3D. This unfortunately renders all creatures and the player "incompatible with the world" and the player is left to "call tech support" on the Information Superhighway.

In Chapter 4, the player meets the bot program known as MOM, which assist the player only if the player will accept MOM's terms of service which the player accepts. A Undelete Pill is sent in the recycling bin by MOM. Upon reaching the bottom of the recycling bin, the player is warned that undeleting all spam mails is an unstable operation and that it cannot be undone. The player undeletes all spam and corrupt mails, sending all of them to the Corporation Headquarters. The corporation receives the mail and overwhelmed with the amount of spam and corrupt mails, World of Goo Corporation explodes which shuts down Product Z in the process. Unfortunately, the destruction produced a layer of smog and debris in the atmosphere, causing trouble for the telescope that plays a prominent role in the Epilogue.

After of the events of Chapter 4, World of Goo Corporation is now just a black, gooey wasteland or forest with the remains of the main headquarters as a pile of Goo and derbis with a single word "WORLD" in earth's mightiest bold on it.

In World of Goo 2, World of Goo Corporation rebrands to World of Goo Organization, dedicated to providing more sustainable and eco-friendly products. They also try their hand at various new endeavors, such as giving The Goo-Filled Hill a huge hook and having squid-like beings occupy it, heavily modifying the Beauty Generator to transmit and amplify signals for advertisements, creating a train that can speed through time for rapid goo collecting, and more. By the end of the game, the organization is completely gone.

Trivia

• The part where the campus blows up has a very similar turn of events to a SpongeBob SquarePants episode. The episode 'Selling Out' involves a restaurant named The Krusty Krab being replaced by a large company named Krabby O, Mondays, which is then destroyed by an overflow of a substance. The Corporation headquarters also exploded in the same conditions.
• While the game appears to have no concrete villains, the Corporation seems to be the closest thing the game has to a main antagonist, because their motives were to create products out of the Goo Balls, making them eventually go extinct by the end of the epilogue (the planet seen as the Goo Balls from Chapter 1 float by may prove this wrong), harnessing the power of the Beauty Generator to create a factory, creating Product Z and launching it on the planet itself, making it 3D (much to the dismay of its citizens), and finally, at the end of Chapter 4, they meet their demise at the hands of a junk mail overload, courtesy of MOM and the efforts of the Goo Balls and the player.
• The billboard for the corporation being unlocked shows an earlier version of the globe. This same globe can be seen in early screenshots.
• Memorial Park is basically a park and a cemetery, implying that all employees of World of Goo Corporation, especially the 2 ladies who were featured in World of Goo Corporation's advertisements and billboards, died in the explosion.
• Recreation Center is a building for recreational and leisure activities, implying that World of Goo Corporation will be replaced by a Recreation Center after it exploded.
• In 2007 betas of World of Goo, the corporation is replaced with "Tower of Goo Island", where balls of all types were present instead of just Drained.